Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform.

B2B Eps. 10 – How to Turn On the Amazon Product Review Machine


In this last episode of the Back to Basics series, we talk about the final, essential step in setting up your Amazon business foundation; turning on the product “review machine.”

You do this by employing an email follow-up sequence, otherwise known as an autoresponder. Basically, you utilize a third-party service that integrates with Amazon’s internal messaging system to automatically email each buyer. In the process of follow-up emails, known as your email sequence, you should appeal for “feedback” in the form of a product review. Those receptive buyers who are willing to receive your message will ideally act on your request.

This is how you get consistent product reviews over time.

Also, remember to test subject lines and pay attention to open rates to maximize your results. Send PDFs or other multimedia information that is helpful or entertaining. Content that engages your buyer will be much better received and will likely increase your review conversions.


Getting reviews is important for an Amazon seller. Communication with buyers in an efficient and effective manner will gain those reviews so the product has the best chance to grow in the future.

That’s the END of our B2B, Back to Basics, series. Hope you enjoyed and got plenty of knowledge out of it. Please contact us if you have any questions about starting your business on Amazon.