Anthony Lee

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So far Anthony Lee has created 74 blog entries.

NEW New Data About Amazon Launches & Ranking

The Amazon game, it changes so rapidly and constantly, it definitely keeps us all on our toes. And Oh Boy has the rumor mill been crazy alive lately. No matter how much data and, essentially PROOF, we present on the topic, the debate rages on as to whether promos still “work.” Some people believe that [...]

Reverse Engineering Amazon

The State of The Promo Address The Landscape of Fear (and Loathing) If you are an Amazon seller and partake in any of the many groups on Facebook, Whatsapp, Wechat and more for FBA and private label sellers, then you’ve undoubtedly heard people speculating about the effectiveness of promotions. Many are stating their efforts to [...]

Deep Dive Into Indexing & Ranking, As Defined by Amazon

Before we dig into the meat of this topic, it is important to define a few terms. Amazon, and particularly their terms, can be extremely confusing. Most definitions rest somewhere between explicitly explained and vaguely speculated. I’ll do my best to keep the facts straight and the logic intact. What Is Indexing? Indexing is when [...]

What You Didn’t Know About Prime Day

Prime Day 2018 is upon us. In less than a week from this writing, we’ll be enjoying one of the largest shopping days in history in the states. For shoppers, it will be a free-for-all whirlwind of discounts, deals and sales. For sellers, we’ll ideally be profiting from a massive surge in volume and unprecedented [...]

By |2018-07-10T14:11:14-04:00July 10th, 2018|Amazon, Case Studies, General, Mythbuster|

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

Amazon’s Top Priority is NOT Making Money

Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]

By |2018-05-23T13:38:38-04:00May 23rd, 2018|Amazon, Analysis, Case Studies, General|

What’s Killing It In Facebook Ads Right Now

Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By |2018-05-07T15:57:04-04:00May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

What Is the Biggest Factor in Ranking Today?

It is always a topic of discussion; what exactly makes Amazon’s ranking algorithm tick. Speculation runs rampant. Everyone has theories, some founded in evidence and observation, some on wild conjecture. In the end, a small group of algorithm engineers at Amazon are the only ones that are fully in the know. For the rest of [...]

By |2018-04-30T16:26:00-04:00April 30th, 2018|Analysis, Case Studies, Mythbuster, Optimization, Ranking Factors|

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By |2018-04-23T15:57:56-04:00April 23rd, 2018|Analysis, Case Studies, How-To|