Amazon’s Top Priority is NOT Making Money

Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]

By | 2018-05-24T13:25:54+00:00 May 23rd, 2018|Amazon, Analysis, Case Studies, General|

What’s Killing It In Facebook Ads Right Now

Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By | 2018-05-07T15:57:04+00:00 May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

What Is the Biggest Factor in Ranking Today?

It is always a topic of discussion; what exactly makes Amazon’s ranking algorithm tick. Speculation runs rampant. Everyone has theories, some founded in evidence and observation, some on wild conjecture. In the end, a small group of algorithm engineers at Amazon are the only ones that are fully in the know. For the rest of [...]

By | 2018-04-30T16:26:00+00:00 April 30th, 2018|Analysis, Case Studies, Mythbuster, Optimization, Ranking Factors|

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By | 2018-04-25T12:21:59+00:00 April 23rd, 2018|Analysis, Case Studies, How-To|

How To Get Your Product Out Of The “Grind”

The Struggle is Real. By far, one of the biggest questions we get is “how do I get my product out of the grind?”. To do that, one must know what the “grind” is. If you’re not at five figures in your monthly sales revenue, you are well seated in the grind.      [...]

By | 2018-04-25T12:23:19+00:00 April 16th, 2018|Brand Building, Optimization, Ranking Factors, Reviews|

How to Choose a “Breakthrough” Product

It’s the one question every new seller (and even those more established) ask constantly: “What is that one product that will launch my business into the stratosphere?” Unfortunately, there isn’t a simple answer there. Everyone pushes to find that “breakthrough” product, and it can stifle your success if you put all your energy into finding [...]

By | 2018-04-09T18:20:51+00:00 April 9th, 2018|Brand Building, General, How-To, Uncategorized|

Knowing When You’re Ready to Expand Your Product Line

It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]

By | 2018-04-02T23:39:37+00:00 April 2nd, 2018|Brand Building, General, How-To|

Understanding Your Product’s Life Cycle So You Can Plan Your Inventory and Successfully Grow Your Brand

It's a difficult realization that comes quickly to new sellers. Like it or not, products have a life cycle. You start strong and see great sales for a couple of months, maybe even a year. Then there's a scary dip and you wonder what happened until sales come up again and level off. What just [...]

By | 2018-03-26T21:28:09+00:00 March 26th, 2018|Brand Building|

Amazon “A10 Update,” Sellers Losing AMS & MORE: The 2018 News Roundup, Mythbuster Edition

Ok, so the rumor mill is always churning like crazy within the Amazon seller communities and unfortunately, that isn’t something we can do much about. However, we try to make an effort to stop bad or false information in its tracks before it negatively impacts someone’s business. With that in mind, I’d like to address [...]

By | 2018-03-26T14:42:08+00:00 March 22nd, 2018|Mythbuster|