What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

What You Need To Know: Promotions Part 1

A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, your sales are going to suffer. For that reason, we've put together a starter series on promotions specifically, and we'll [...]

By | 2018-06-16T19:30:01+00:00 June 13th, 2018|Amazon, Back to Basics, General, How-To, Paid Advertising, Reviews|

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

Amazon’s Top Priority is NOT Making Money

Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]

By | 2018-05-24T13:25:54+00:00 May 23rd, 2018|Amazon, Analysis, Case Studies, General|

What’s Killing It In Facebook Ads Right Now

Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By | 2018-05-07T15:57:04+00:00 May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

What Is the Biggest Factor in Ranking Today?

It is always a topic of discussion; what exactly makes Amazon’s ranking algorithm tick. Speculation runs rampant. Everyone has theories, some founded in evidence and observation, some on wild conjecture. In the end, a small group of algorithm engineers at Amazon are the only ones that are fully in the know. For the rest of [...]

By | 2018-04-30T16:26:00+00:00 April 30th, 2018|Analysis, Case Studies, Mythbuster, Optimization, Ranking Factors|

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By | 2018-04-25T12:21:59+00:00 April 23rd, 2018|Analysis, Case Studies, How-To|

How To Get Your Product Out Of The “Grind”

The Struggle is Real. By far, one of the biggest questions we get is “how do I get my product out of the grind?”. To do that, one must know what the “grind” is. If you’re not at five figures in your monthly sales revenue, you are well seated in the grind.      [...]

By | 2018-04-25T12:23:19+00:00 April 16th, 2018|Brand Building, Optimization, Ranking Factors, Reviews|

How to Choose a “Breakthrough” Product

It’s the one question every new seller (and even those more established) ask constantly: “What is that one product that will launch my business into the stratosphere?” Unfortunately, there isn’t a simple answer there. Everyone pushes to find that “breakthrough” product, and it can stifle your success if you put all your energy into finding [...]

By | 2018-04-09T18:20:51+00:00 April 9th, 2018|Brand Building, General, How-To, Uncategorized|