The SixLeaf Story

Preface, by Joe Junfola, Founder & CEO We are 15 months into a process that we had counted on taking six months. Maybe eight. The story you're about to read, written by my right hand man and SixLeaf's secret weapon of a COO, Anthony Lee, takes us from ZonBlast 2.0 to where we are today: [...]

By | 2017-09-17T22:45:24+00:00 September 11th, 2017|Brand Building, Case Studies, General|

Hacking Vendor Express for Greater Ranking & Profits

Vendor Express is only just now a couple of years old. It’s Amazon’s gateway into establishing a wholesale relationship (referred to as 1P) with sellers. Essentially it is their vendor “lite” program. The difference between Vendor Express and the regular, invite-only Vendor Central program is that with VE anyone can sign up. Anyone can also [...]

By | 2017-08-10T17:42:01+00:00 April 26th, 2017|Brand Building, Case Studies|

The Power of Bundling

Since the humble beginnings of FBA people have been speculating about the most efficient way to stand out and get more clicks/views/conversions/sales. Before the surge of private label, one of the most effective ways to not have to battle out the buy box was to bundle. This would allow a seller to package multiple items [...]

By | 2017-08-10T17:42:55+00:00 April 19th, 2017|Ranking Factors|

Does Fulfillment Type Significantly Affect Ranking?

We’ve dug into this topic before; asking how 1P sellers are treated vs third party. We uncovered that there appears to be an obvious bias in ranking for products that Amazon sells and fulfills. However, the question has still remained as to how significant ranking appears to be affected by fulfillment type at all. In [...]

By | 2017-08-10T17:03:06+00:00 April 12th, 2017|Ranking Factors|

What Impact Does the Bullet Section REALLY Have on Keyword Ranking?

We keep diving deeper and deeper into what makes Amazon’s keyword ranking algorithm work. The only way to truly analyze it is by looking at data served up from listings that are already in top ranking spots, or those that move into those spots after promotion and optimization. The interesting thing is, as we dissect [...]

By | 2017-08-10T17:06:07+00:00 April 5th, 2017|Ranking Factors|

Do Description Enhancements Help Keyword Ranking?

One of the most hotly discussed topics regarding Amazon listing optimization and ranking is the product description area. Since the beginning of selling on Amazon people have speculated on whether or not this is an important section to devote time and effort to. Some people claim it actually is crucial to conversion rates. Others say [...]

By | 2017-08-10T17:07:37+00:00 March 22nd, 2017|Ranking Factors|

The Essential Elements of High Ranking Titles

Crafting the perfect title is by far one of the most challenging, yet important, parts of listing optimization. But, what elements are present in the perfect title? Is it keyword rich? Does it include the brand name? Does it utilize all 200 character spaces available? We dove deep into the data to see what the [...]

By | 2017-08-10T17:46:33+00:00 March 15th, 2017|Ranking Factors|

Do Tricks Aimed at Catching the Eye in Main Images Work?

We’ve seen them repeatedly in the Amazon world. Certified organic, lifetime warranty and best new seller badges abound with the intention of grabbing the attention of browsing potential customers. While this is a violation of the exact terms, using seals and badges in main images is often looked at as a minor infraction at worst. [...]

By | 2017-08-10T17:47:08+00:00 March 8th, 2017|Ranking Factors|

How To Include Video Content In Your Followup Sequence

Many sellers on Amazon are interested in the prospect of building a lasting brand. Part of that process is engaging with customers, and what better way to do just that than by providing them with enriching video content? In fact, it is likely Amazon brand owners would engage much more with customers if only the [...]

By | 2017-08-10T17:11:30+00:00 March 1st, 2017|How-To|

Does the Age of a Listing Affect Ranking on Amazon?

We sure love rabbit holes here and that is why we are continuing down the wonderland of keyword ranking. In this episode of ranking factors we explore whether there appears to be a strong correlation between listing age and rank. Now, determining listing age is difficult, as the exact date a product became available on [...]

By | 2017-08-10T17:14:21+00:00 February 22nd, 2017|Ranking Factors|