Is Walmart a Contender for Amazon?

Walmart’s aggressive push to expand and upgrade their own online marketplace, coupled with their purchase of Jet.com, has made it look like we may see a solid contender rising up. People have been speculating about the decline of Amazon.com has the largest ecommerce giant in America for years, much like they expect it to be [...]

By | 2017-10-10T09:58:49+00:00 October 10th, 2017|General|

Are Reviews Really a “Barrier” of Entry to Amazon?

Listings with zero ever-critical “social proof” made it to page one for important keywords and then started gaining real sales. If you were a part of the “Amazon Gold Rush” right around 2013 to 2014, then you remember how easy it seemed to be to make money. Everybody was flocking to the quick riches, and [...]

By | 2017-10-03T09:14:42+00:00 October 3rd, 2017|Analysis, General, Reviews|

The SixLeaf Story

Preface, by Joe Junfola, Founder & CEO We are 15 months into a process that we had counted on taking six months. Maybe eight. The story you're about to read, written by my right hand man and SixLeaf's secret weapon of a COO, Anthony Lee, takes us from ZonBlast 2.0 to where we are today: [...]

By | 2017-09-17T22:45:24+00:00 September 11th, 2017|Brand Building, Case Studies, General|

Some Anecdotal Data on the Power of PPC on Amazon

I wish I had more concrete data to offer, as I know anecdotes aren’t nearly as compelling as aggregate numbers, but I don’t manage others’ sponsored product campaigns, so I only have my own experience to pull from. And I know that individual experiences vary too much to provide significant value, but I hope this [...]

By | 2017-08-10T17:50:22+00:00 January 18th, 2017|General|

F2L2 Wrap Up from Our Perspective

We had the distinct honor of partnering with Ryan Moran’s Freedom Fastlane Live event for the second year in a row and I wanted to touch on some takeaways I personally got from the speakers as well as some big news and announcements we made. First, the event… I didn’t get the chance to listen [...]

By | 2017-08-10T17:53:25+00:00 December 14th, 2016|General|

Why Razor Thin Margins Don’t Work for PL

I know we’ve talked many times about pricing, and the message has always been about value. I’ve always advocated paying more attention to the value you create than to your profit margin, and I’ve even advised private labelers to stop being so greedy, demanding 50 and 60% profit margins. […]

By | 2017-08-10T18:18:06+00:00 November 16th, 2016|General|

The Sky Is Falling: Volume 2

As you can imagine, at SixLeaf we get a lot of the same types of questions. However, I can say with confidence that the number one question we receive is about reviews. Our response is always the same; we aren’t a review service, and in no way require, request, instruct, or otherwise push for a [...]

By | 2017-07-17T22:58:55+00:00 October 4th, 2016|General|

16 Reasons Why Heatseeker Is Right For Your Brand

If you sell your own brand of products on Amazon, then you’ve undoubtedly heard about SixLeaf, and if you’ve heard about SixLeaf, you have also probably heard the buzz about our newest URL option: Heatseeker. This buzz has created a conversation that, unless you are one of the lucky people who have benefited from it, [...]

By | 2017-08-26T08:09:26+00:00 May 18th, 2016|General|

The Sky Is Falling: Epilogue

We’re now over six months post-TOS-gate…the change that rocked the Amazon world. Everyone released their statements and speculations at the time. Some predictions came true, some appear to have been entirely misguided. For the most part, however, the dust has settled. Now it’s time to weigh in on what has happened since then…and to comment [...]

By | 2017-08-10T22:43:59+00:00 March 29th, 2016|General|