The Importance of Video Part 2
The Rise of Video Last time we had a chat about video, we looked at a number of facts as to WHY video is important, and why video marketing is so prevalent. This time, we'll [...]
The Importance of Video
When it comes to marketing, it's all about creating a connection to your consumer. Whether that be through well written copy, photography, or a combination of the two, the bottom line is bringing people towards [...]
What You Need To Know: Reviews
The Hunt For Five Stars When it comes to Amazon, reviews are one of the most important parts of your listing. You can have the very best copy, photography, and overall marketing, but if your [...]
What You Didn’t Know About Prime Day
Prime Day 2018 is upon us. In less than a week from this writing, we’ll be enjoying one of the largest shopping days in history in the states. For shoppers, it will be a free-for-all [...]
What You Need To Know: Keywords
What's in a word? When it comes to keywords, quite a bit. Any online seller will tell you picking the right keywords to rank and sell for can be a make or break aspect of [...]
What You Need To Know: The Cost of Promotions
The Revolving Door of Dollars It's an old adage, but it still holds true, and that's "you have to spend money to make money". The key is finding the balance between the two so when [...]
What You Need To Know: Promotions Part 2
Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into [...]
What You Need To Know: Promotions Part 1
A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, [...]
Understanding Amazon’s Subject Matter Keywords
An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I [...]
Amazon’s Top Priority is NOT Making Money
Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that [...]