Our next client case study, Mike R., changed course dramatically from the intention of being a physician to finishing up his degree in finance instead. He ended up out of college working as an analyst for a large firm. From the sea of cubicles, Mike realized he would not attain fulfillment having to work for someone else. He had to forge his own path.
Mike caught the entrepreneurial bug and soon began his first foray in startup-land. While that endeavor did not bear fruit, it lead to him meeting his current business partner and starting down the path of selling physical products online.
From the Ground Up
Unlike many private labelers, Mike started his business in a bit more of a traditional way. He and his partner sank over $100,000 into creating a unique health and personal care product from the ground up. They paid for research and development, testing and trials, and so much more that goes along with starting a traditional business. The initial goal was to focus on creating the brand. Mike and his partner had no idea how to pivot onto the Amazon marketplace.
The initial launch strategy was also much more traditional. Mike and his partner exhibited their products at trade shows and expos to get exposure. They searched for distributors and other retailers that would hopefully provide sales channels.
After that, they decided to explore e-commerce and specifically wanted to focus on Amazon. They created their listing and, like so many of us, went to their networks of friends and families to garner those first, precious reviews.
After about four months Mike’s company had grown to around four sales a week. They managed to gather 30 reviews and the business was off to a slow start. Unfortunately, due to the immense investment, Mike and his partner had higher hopes for a more rapid expansion. Then they were introduced to SixLeaf (then ZonBlast).
Here is what Mike had to say about his experience:
“Three months after our first ZonBlast, our monthly sales more than doubled. We had a huge spike in BSR and in addition to that with an effective follow up system, we started generating significantly more reviews. We went from 30 reviews to 200 in about 3 months. We went from focusing on other channels to doubling down on improving our Amazon sales. After introducing changes and suggestions from a ZonOptimize product we once again noticed our organic sales increasing two fold from the already previously doubled levels.”
Where Things Landed
As of today, Mike says his company is selling five SKUs across two brands and generating close to $20,000 a month. They utilize SixLeaf for every new product launch and for maintenance as needed. This is because rank boosts are critical to providing the exposure necessary to massive growth on Amazon.