If you’re a private label seller on Amazon, and you’ve spent any time on forums or message boards, you’ve likely heard many people constantly talking about their theories regarding Amazon’s algorithm.
Some of it is fear-mongering, sky-is-falling type of stuff about how none of the “old strategies” work anymore. Some of it comes from people who claim they’ve cracked its code and want to sell you their book or course. All the while, these people claim to have come to their conclusion through “much testing” which typically amounts to their handful of products in their select niches.
The truth is, they likely have not tested enough times, with enough units, across enough categories to be able to form an intelligent theory. But you know that ancient proverb…
Those who talk don’t know, and those who know don’t talk.
Now, while here at SixLeaf we have tons of success stories and testimonials, all of that still only amounts to sales hype. While we can TELL you that we’ve “cracked the code” we’ll only sound like the rest of these “experts.”
Instead, We’ve Decided to Just SHOW You And the best way to show the results of a highly effective and well planned out launch strategy is with a case study.
To ensure we had the purest data possible for this study, the goal was to find someone who had a brand new product on Amazon (no reviews) and who had never used Zonblast’s services before. Product and category were NOT factors in the decision.
The person who ultimately fit the mold for this position actually had a very competitive product in a very competitive niche. We were quite thankful for this because his success would speak volumes for our services as well as for the evident effectiveness of our launch strategy.
Thus Mr. Doug Daly became our test subject case study participant. Doug’s situation was unique (and challenging) in that he went “all in” with his first private label product and ordered 5000 units, of which he was only able to afford 1000.
That meant that our case study HAD to be profitable for him. His business (and likely many other aspects of his life) depended on it. We had a highly competitive product and a very short window of time to gain massive traction.
But SixLeaf has delivered exactly that to so many others, so we felt confident we’d come through for Doug.
The plan we set forth was to “blast” Doug’s product, then do a “wave” (Wave4) consisting of a series of consecutive blasts for four days in a row. Our deals club ate up his offer quickly. They LOVED it. Let that sink in for a minute…
Ten days later we released another 300 or so units with a four day wave. After this sustained level of action, BSR eventually settled in at around 1700.
Sales increased and BSR found its way down to 800 organically.
Approximately 20 days later, a service still in beta testing was used to place him favorably in a very competitive market.
So, let’s recap the results of this case study: From Zero to Hero in a Month
– Excellent BSR in an extremely competitive category (~3k)
– #25 in a subcategory that is on par with competitive terms like “iphone case” or “garcinia cambogia”
– Excellent rankings for both the extremely competitive primary terms as well as mid and long-tails