General

What You Need To Know: Keywords

What's in a word? When it comes to keywords, quite a bit. Any online seller will tell you picking the right keywords to rank and sell for can be a make or break aspect of your listing. The question still lingers though: which keywords to choose? Basically, pay attention to your RELEVANCY. Is it relevant? [...]

What You Need To Know: The Cost of Promotions

The Revolving Door of Dollars It's an old adage, but it still holds true, and that's "you have to spend money to make money". The key is finding the balance between the two so when the door swings back in, it carries more cash with it than it took when it swung out. Promotions are [...]

What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

What You Need To Know: Promotions Part 1

A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, your sales are going to suffer. For that reason, we've put together a starter series on promotions specifically, and we'll [...]

By |2018-06-13T15:38:08-04:00June 13th, 2018|Amazon, Back to Basics, General, How-To, Paid Advertising, Reviews|

Amazon’s Top Priority is NOT Making Money

Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]

By |2018-05-23T13:38:38-04:00May 23rd, 2018|Amazon, Analysis, Case Studies, General|

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By |2018-05-07T15:57:04-04:00May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

How to Choose a “Breakthrough” Product

It’s the one question every new seller (and even those more established) ask constantly: “What is that one product that will launch my business into the stratosphere?” Unfortunately, there isn’t a simple answer there. Everyone pushes to find that “breakthrough” product, and it can stifle your success if you put all your energy into finding [...]

By |2018-04-09T17:17:07-04:00April 9th, 2018|Brand Building, General, How-To, Uncategorized|

Knowing When You’re Ready to Expand Your Product Line

It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]

By |2018-04-02T23:25:30-04:00April 2nd, 2018|Brand Building, General, How-To|