How-To

What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

What You Need To Know: Promotions Part 1

A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, your sales are going to suffer. For that reason, we've put together a starter series on promotions specifically, and we'll [...]

By |2018-06-13T15:38:08-04:00June 13th, 2018|Amazon, Back to Basics, General, How-To, Paid Advertising, Reviews|

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By |2018-04-23T15:57:56-04:00April 23rd, 2018|Analysis, Case Studies, How-To|

How to Choose a “Breakthrough” Product

It’s the one question every new seller (and even those more established) ask constantly: “What is that one product that will launch my business into the stratosphere?” Unfortunately, there isn’t a simple answer there. Everyone pushes to find that “breakthrough” product, and it can stifle your success if you put all your energy into finding [...]

By |2018-04-09T17:17:07-04:00April 9th, 2018|Brand Building, General, How-To, Uncategorized|

Knowing When You’re Ready to Expand Your Product Line

It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]

By |2018-04-02T23:25:30-04:00April 2nd, 2018|Brand Building, General, How-To|

How to Use Product Inserts to Promote Your Brand

Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]

By |2018-03-19T23:07:13-04:00March 19th, 2018|Brand Building, How-To, Reviews|

How to Turn On the Amazon Product Review Machine

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 10 - How [...]

By |2018-03-12T22:07:18-04:00March 12th, 2018|Back to Basics, Brand Building, How-To, Reviews|

How to Increase Visibility & Sales with Amazon PPC

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 9 - How [...]

By |2018-02-26T18:11:52-05:00February 26th, 2018|Back to Basics, How-To, Ranking Factors|

How to Increase Ranking on Amazon with Promotions

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 8 - How [...]

By |2017-12-30T12:00:55-05:00December 30th, 2017|Back to Basics, How-To, Ranking Factors|