Reverse Engineering Amazon

The State of The Promo Address The Landscape of Fear (and Loathing) If you are an Amazon seller and partake in any of the many groups on Facebook, Whatsapp, Wechat and more for FBA and private label sellers, then you’ve undoubtedly heard people speculating about the effectiveness of promotions. Many are stating their efforts to [...]

What You Didn’t Know About Prime Day

Prime Day 2018 is upon us. In less than a week from this writing, we’ll be enjoying one of the largest shopping days in history in the states. For shoppers, it will be a free-for-all whirlwind of discounts, deals and sales. For sellers, we’ll ideally be profiting from a massive surge in volume and unprecedented [...]

By |2018-07-10T14:11:14+00:00July 10th, 2018|Amazon, Case Studies, General, Mythbuster|

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By |2018-05-07T15:57:04+00:00May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

What Is the Biggest Factor in Ranking Today?

It is always a topic of discussion; what exactly makes Amazon’s ranking algorithm tick. Speculation runs rampant. Everyone has theories, some founded in evidence and observation, some on wild conjecture. In the end, a small group of algorithm engineers at Amazon are the only ones that are fully in the know. For the rest of [...]

By |2018-04-30T16:26:00+00:00April 30th, 2018|Analysis, Case Studies, Mythbuster, Optimization, Ranking Factors|

Amazon “A10 Update,” Sellers Losing AMS & MORE: The 2018 News Roundup, Mythbuster Edition

Ok, so the rumor mill is always churning like crazy within the Amazon seller communities and unfortunately, that isn’t something we can do much about. However, we try to make an effort to stop bad or false information in its tracks before it negatively impacts someone’s business. With that in mind, I’d like to address [...]

By |2018-03-22T22:49:08+00:00March 22nd, 2018|Mythbuster|