Off Amazon Strategies

How All My Facebook Ads Tests FAILED

I’ve been quietly running tests in my “laboratory” for a few weeks now, and I’m here to talk about the things I’ve learned and results I’ve had (or didn’t have). Why put so much effort into reporting things that didn’t work? I think it is important to the learning process. By analyzing the steps someone [...]

Can Messenger Chatbots Make You More Money on Amazon?

It’s a simple question. And no doubt you’ve heard of what a Messenger bot is. So, the question stands: Are you leveraging chatbots to grow your brand? Often when we embark on the journey that is selling a private label brand online, specifically through Amazon FBA, it can become very easy to focus solely on [...]

Did You Put All Your Eggs in the “Amazon Basket”?

About four years ago as of this writing, ZonBlast actually created a new category of marketing for Amazon sellers by inventing the “blast.” This simple concept allowed private label brand owners (and some big brand owners as well) to quickly scale by driving massive visibility, and thus sales, to their listings within a short period [...]