A Simple Way To Add Zeros To Your Bottom Line

OR Leveraging Digital Assets for Greater Revenues So, by now most physical product sellers on Amazon are aware of the basics of how Amazon’s ranking algorithm works. In a nutshell, you drive sales, and the higher the sales velocity (increased sales plus shorter time between sales) the higher the listing will rise in keyword rank. [...]

NEW New Data About Amazon Launches & Ranking

The Amazon game, it changes so rapidly and constantly, it definitely keeps us all on our toes. And Oh Boy has the rumor mill been crazy alive lately. No matter how much data and, essentially PROOF, we present on the topic, the debate rages on as to whether promos still “work.” Some people believe that [...]

Reverse Engineering Amazon

The State of The Promo Address The Landscape of Fear (and Loathing) If you are an Amazon seller and partake in any of the many groups on Facebook, Whatsapp, Wechat and more for FBA and private label sellers, then you’ve undoubtedly heard people speculating about the effectiveness of promotions. Many are stating their efforts to [...]

What You Need To Know: The Promotional Launch Checklist

Before You Dig In... If you've been with us this far, you've already seen some of what will be mentioned in this blog and subsequent video. If not, go take a look on our YouTube page and you'll find all those nuggets of wisdom there. In any case, this week we'll be going over all [...]

Deep Dive Into Indexing & Ranking, As Defined by Amazon

Before we dig into the meat of this topic, it is important to define a few terms. Amazon, and particularly their terms, can be extremely confusing. Most definitions rest somewhere between explicitly explained and vaguely speculated. I’ll do my best to keep the facts straight and the logic intact. What Is Indexing? Indexing is when [...]

What You Need To Know: Keywords

What's in a word? When it comes to keywords, quite a bit. Any online seller will tell you picking the right keywords to rank and sell for can be a make or break aspect of your listing. The question still lingers though: which keywords to choose? Basically, pay attention to your RELEVANCY. Is it relevant? [...]

What You Need To Know: The Cost of Promotions

The Revolving Door of Dollars It's an old adage, but it still holds true, and that's "you have to spend money to make money". The key is finding the balance between the two so when the door swings back in, it carries more cash with it than it took when it swung out. Promotions are [...]

What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

What’s Killing It In Facebook Ads Right Now

Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]