Ranking Factors

What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

Understanding Amazon’s Subject Matter Keywords

An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]

What’s Killing It In Facebook Ads Right Now

Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]

What Is the Biggest Factor in Ranking Today?

It is always a topic of discussion; what exactly makes Amazon’s ranking algorithm tick. Speculation runs rampant. Everyone has theories, some founded in evidence and observation, some on wild conjecture. In the end, a small group of algorithm engineers at Amazon are the only ones that are fully in the know. For the rest of [...]

By |2018-04-30T16:26:00-04:00April 30th, 2018|Analysis, Case Studies, Mythbuster, Optimization, Ranking Factors|

How To Get Your Product Out Of The “Grind”

The Struggle is Real. By far, one of the biggest questions we get is “how do I get my product out of the grind?”. To do that, one must know what the “grind” is. If you’re not at five figures in your monthly sales revenue, you are well seated in the grind.      [...]

By |2018-04-16T16:07:39-04:00April 16th, 2018|Brand Building, Optimization, Ranking Factors, Reviews|

How to Increase Visibility & Sales with Amazon PPC

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 9 - How [...]

By |2018-02-26T18:11:52-05:00February 26th, 2018|Back to Basics, How-To, Ranking Factors|

How to Increase Ranking on Amazon with Promotions

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 8 - How [...]

By |2017-12-30T12:00:55-05:00December 30th, 2017|Back to Basics, How-To, Ranking Factors|

Understanding Amazon’s Keyword Ranking Algorithm

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 7 - Understanding [...]

By |2017-12-13T14:13:00-05:00December 13th, 2017|Back to Basics, How-To, Ranking Factors|

The Power of Bundling

Since the humble beginnings of FBA people have been speculating about the most efficient way to stand out and get more clicks/views/conversions/sales. Before the surge of private label, one of the most effective ways to not have to battle out the buy box was to bundle. This would allow a seller to package multiple items [...]

By |2017-04-19T16:26:34-04:00April 19th, 2017|Ranking Factors|

Does Fulfillment Type Significantly Affect Ranking?

We’ve dug into this topic before; asking how 1P sellers are treated vs third party. We uncovered that there appears to be an obvious bias in ranking for products that Amazon sells and fulfills. However, the question has still remained as to how significant ranking appears to be affected by fulfillment type at all. In [...]

By |2017-04-12T13:40:25-04:00April 12th, 2017|Ranking Factors|