Deep Dive Into Indexing & Ranking, As Defined by Amazon

Before we dig into the meat of this topic, it is important to define a few terms. Amazon, and particularly their terms, can be extremely confusing. Most definitions rest somewhere between explicitly explained and vaguely speculated. I’ll do my best to keep the facts straight and the logic intact. What Is Indexing? Indexing is when [...]

What You Need To Know: Reviews

The Hunt For Five Stars When it comes to Amazon, reviews are one of the most important parts of your listing. You can have the very best copy, photography, and overall marketing, but if your reviews are low, you are in for a bumpy ride. When dealing with promotions, the whole idea is to get [...]

What You Need To Know: Promotions Part 2

Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]

What You Need To Know: Promotions Part 1

A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, your sales are going to suffer. For that reason, we've put together a starter series on promotions specifically, and we'll [...]

By |2018-06-13T15:38:08+00:00June 13th, 2018|Amazon, Back to Basics, General, How-To, Paid Advertising, Reviews|

Amazon Reviews are Fake and Third Party Sellers are to Blame

If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]

By |2018-05-07T15:57:04+00:00May 7th, 2018|Brand Building, Case Studies, General, Mythbuster, Reviews|

How to Use Product Inserts to Promote Your Brand

Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]

By |2018-03-19T23:07:13+00:00March 19th, 2018|Brand Building, How-To, Reviews|

How to Turn On the Amazon Product Review Machine

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 10 - How [...]

By |2018-03-12T22:07:18+00:00March 12th, 2018|Back to Basics, Brand Building, How-To, Reviews|

Are Reviews Really a “Barrier” of Entry to Amazon?

Listings with zero ever-critical “social proof” made it to page one for important keywords and then started gaining real sales. If you were a part of the “Amazon Gold Rush” right around 2013 to 2014, then you remember how easy it seemed to be to make money. Everybody was flocking to the quick riches, and [...]

By |2017-10-03T09:05:52+00:00October 3rd, 2017|Analysis, General, Reviews|