Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform.
B2B Eps. 8 – How to Increase Ranking on Amazon with Promotions
As sellers on Amazon, we all have the same goal; sales and profit. The key to more sales on the marketplace, however, is visibility. Now that we understand how the ranking algorithm works, it is time we learn how to give it what it wants so that we can gain that visibility. The algorithm wants sales, or otherwise some “proof” that your product is both relevant and popular. The best way to get the algorithm to determine that is the case for your product is to give it sales history, sales velocity and great conversion rates.
Today in Episode 8 of our Back to Basics program, we will discuss how you can give Amazon’s ranking algorithm those sales and conversion elements to increase your listings’ rank.
Amazon’s ranking algorithm places listings in a rank order based on sales and conversion averages. That means, the products with the best conversion rates and highest sales velocity and history are deemed the most relevant and popular, thereby gaining higher rank.
If the key to higher rank is more sales, yet the key to more sales is higher rank, this can be a daunting catch 22 for most new sellers. But it is NOT an issue when you know how to give Amazon exactly what it wants. Promotions are your secret weapon for this.
By using the tool ZonBlast, and your ability to create promotions, you can feed Amazon’s ranking algorithm the elements it needs to decide your product listing is worthy of a higher rank, and therefore more visibility.
Stay tuned for the next episode of B2B where we talk about how to incorporate PPC into your marketing strategy for even greater visibility and profit!