Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform.
B2B Eps. 9 – How to Increase Visibility & Sales with Amazon PPC
As sellers on Amazon, we all have the same goal; sales and profit. We’ve already established one important key to more sales on the marketplace is visibility. But did you know that Amazon gives you a way to BUY visibility? By using Amazon’s sponsored product and headline ads, you can essentially pay to show up in top rankings.
Today in Episode 9 of our Back to Basics program, we will discuss how you can boost visibility for your listings on Amazon’s platform, driving more sales AND organic rank.
Summary:
Amazon PPC may not always be profitable, but that’s ok.
Using Amazon’s built in advertising platform is a MUST for sellers to gain visibility and appear above key rank positions for important terms.
Amazon PPC may not always be profitable, but that’s ok. Often times the increased exposure is enough to convert more sales, even if the purchases aren’t occurring from the ads themselves.
Testing each type of “match type” is important for optimization of PPC. Regardless of conventional wisdom, you may find your auto campaigns (for example) out-perform your manual (or your broad may out-perform your exact, etc).
Stay tuned for the next episode of B2B where we talk about the final piece of the puzzle; how to obtain a steady stream of reviews to keep your listing competitive and converting.
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