...Is by Saving Money & Time Have you launched products and struggled with what keywords to target for ranking or PPC? I mean, it doesn’t seem to matter how much keyword research we do, in the end we always seem to second guess ourselves. Because we want the process to go smoothly and perfectly. [...]
The Amazon game, it changes so rapidly and constantly, it definitely keeps us all on our toes. And Oh Boy has the rumor mill been crazy alive lately. No matter how much data and, essentially PROOF, we present on the topic, the debate rages on as to whether promos still “work.” Some people believe that [...]
The State of The Promo Address The Landscape of Fear (and Loathing) If you are an Amazon seller and partake in any of the many groups on Facebook, Whatsapp, Wechat and more for FBA and private label sellers, then you’ve undoubtedly heard people speculating about the effectiveness of promotions. Many are stating their efforts to [...]
Before we dig into the meat of this topic, it is important to define a few terms. Amazon, and particularly their terms, can be extremely confusing. Most definitions rest somewhere between explicitly explained and vaguely speculated. I’ll do my best to keep the facts straight and the logic intact. What Is Indexing? Indexing is when [...]
What's in a word? When it comes to keywords, quite a bit. Any online seller will tell you picking the right keywords to rank and sell for can be a make or break aspect of your listing. The question still lingers though: which keywords to choose? Basically, pay attention to your RELEVANCY. Is it relevant? [...]
An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]
It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]
It's a difficult realization that comes quickly to new sellers. Like it or not, products have a life cycle. You start strong and see great sales for a couple of months, maybe even a year. Then there's a scary dip and you wonder what happened until sales come up again and level off. What just [...]
Ok, so the rumor mill is always churning like crazy within the Amazon seller communities and unfortunately, that isn’t something we can do much about. However, we try to make an effort to stop bad or false information in its tracks before it negatively impacts someone’s business. With that in mind, I’d like to address [...]
Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 9 - How [...]
