The Role of Warranties in Deterring Hijackers

  We’ve all encountered them—pesky hijackers that just won’t seem to hit the road.  These leeches hop on our Amazon listings and sell our products without our authorization; and while this seems like a travesty to us, Amazon does little (if anything) to combat the problem.  Filing complaint after complaint, only to get shuffled around, [...]

By |2019-04-22T09:36:43-04:00April 22nd, 2019|Amazon, Brand Building, How-To|

What You Need To Know: The Promotional Launch Checklist

Before You Dig In... If you've been with us this far, you've already seen some of what will be mentioned in this blog and subsequent video. If not, go take a look on our YouTube page and you'll find all those nuggets of wisdom there. In any case, this week we'll be going over all [...]

What You Need To Know: The Cost of Promotions

The Revolving Door of Dollars It's an old adage, but it still holds true, and that's "you have to spend money to make money". The key is finding the balance between the two so when the door swings back in, it carries more cash with it than it took when it swung out. Promotions are [...]

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By |2018-04-23T15:57:56-04:00April 23rd, 2018|Analysis, Case Studies, How-To|

Knowing When You’re Ready to Expand Your Product Line

It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]

By |2018-04-02T23:25:30-04:00April 2nd, 2018|Brand Building, General, How-To|

Understanding Your Product’s Life Cycle So You Can Plan Your Inventory and Successfully Grow Your Brand

It's a difficult realization that comes quickly to new sellers. Like it or not, products have a life cycle. You start strong and see great sales for a couple of months, maybe even a year. Then there's a scary dip and you wonder what happened until sales come up again and level off. What just [...]

By |2018-03-26T21:18:50-04:00March 26th, 2018|Brand Building|

Amazon “A10 Update,” Sellers Losing AMS & MORE: The 2018 News Roundup, Mythbuster Edition

Ok, so the rumor mill is always churning like crazy within the Amazon seller communities and unfortunately, that isn’t something we can do much about. However, we try to make an effort to stop bad or false information in its tracks before it negatively impacts someone’s business. With that in mind, I’d like to address [...]

By |2018-03-22T22:49:08-04:00March 22nd, 2018|Mythbuster|

How to Use Product Inserts to Promote Your Brand

Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]

By |2018-03-19T23:07:13-04:00March 19th, 2018|Brand Building, How-To, Reviews|

How to Turn On the Amazon Product Review Machine

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 10 - How [...]

By |2018-03-12T22:07:18-04:00March 12th, 2018|Back to Basics, Brand Building, How-To, Reviews|

How To Use Your Amazon Sales Data + Facebook to Grow Your Brand

If you sell on Amazon, then you are growing one of your brand’s most valuable assets; and I’m not even talking about the actual sales fueling your cashflow. I’m talking about DATA. With sales data, you can laser focus your advertising while also stepping up your marketing. Check out this video on how: Even with [...]

By |2018-03-05T19:41:46-05:00March 5th, 2018|Brand Building|