I’ve been quietly running tests in my “laboratory” for a few weeks now, and I’m here to talk about the things I’ve learned and results I’ve had (or didn’t have). Why put so much effort into reporting things that didn’t work? I think it is important to the learning process. By analyzing the steps someone [...]
The Amazon-centric SAAS space has no shortage of enterprising endeavors. There does appear to be a fine line, however, between providing excellent value and attempting to squeeze every ounce of profit out of your customers as possible. To be less ambiguous, when I say this I am specifically speaking of email appends and the companies [...]
...Is by Saving Money & Time Have you launched products and struggled with what keywords to target for ranking or PPC? I mean, it doesn’t seem to matter how much keyword research we do, in the end we always seem to second guess ourselves. Because we want the process to go smoothly and perfectly. [...]
The Amazon game, it changes so rapidly and constantly, it definitely keeps us all on our toes. And Oh Boy has the rumor mill been crazy alive lately. No matter how much data and, essentially PROOF, we present on the topic, the debate rages on as to whether promos still “work.” Some people believe that [...]
Before You Dig In... If you've been with us this far, you've already seen some of what will be mentioned in this blog and subsequent video. If not, go take a look on our YouTube page and you'll find all those nuggets of wisdom there. In any case, this week we'll be going over all [...]
Diving Into A Pool of Promotions The last time we sat down together, we chatted about what promotions are, and the proper way to begin a campaign. This time, we're digging a little deeper into what types of promotions are at your disposal through both your Amazon Seller Central account, and in general . There [...]
A Fact of the Online Sales World Promotions and marketing go hand in hand. They are the "peas and carrots" of the entree that is product sales. Without them, your plate is incomplete, and ultimately, your sales are going to suffer. For that reason, we've put together a starter series on promotions specifically, and we'll [...]
If you liked that click-bait title then you may be part of the problem. Let me explain. First, sorry for the misleading headline but this article is NOT in support of the current narrative that Amazon sellers have some huge black hat review ring and any merchant that violates even the slightest of TOS is [...]
It's a difficult realization that comes quickly to new sellers. Like it or not, products have a life cycle. You start strong and see great sales for a couple of months, maybe even a year. Then there's a scary dip and you wonder what happened until sales come up again and level off. What just [...]
Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]
