Why You DON’T Need Email Appends

The Amazon-centric SAAS space has no shortage of enterprising endeavors. There does appear to be a fine line, however, between providing excellent value and attempting to squeeze every ounce of profit out of your customers as possible. To be less ambiguous, when I say this I am specifically speaking of email appends and the companies [...]

The 5 Keys to Amazon EBC (Enhanced Brand Content)

Intro from Anthony Lee - COO at SixLeaf. This is a guest post from Danny Carlson of Kenji ROI. His service focuses on full optimization of listings on the Amazon platform. Danny is a knowledgeable, informed and experienced expert, not only on optimization, but also on a number of Amazon ecommerce industry topics.   The [...]

What You Need To Know: The Competition

Saturated Much? No matter what you sell, you will have competition. It's pretty much just part of the deal. Even if you're working in an obscure niche with only a few sellers, your competition will indeed grow as time goes on. The real key is understanding your competition and your market so you can maximize [...]

How to Make Sure You Aren’t Violating Patent Laws

While perusing an Amazon seller Facebook group, I came across a member posting about her patent nightmare and asking for advice. Her situation was this: she was selling a pretty generic product (a balloon) as part of a party kit. She was contacted by another seller demanding that she remove that one element from the [...]

By |2018-04-23T15:57:56-04:00April 23rd, 2018|Analysis, Case Studies, How-To|

How to Choose a “Breakthrough” Product

It’s the one question every new seller (and even those more established) ask constantly: “What is that one product that will launch my business into the stratosphere?” Unfortunately, there isn’t a simple answer there. Everyone pushes to find that “breakthrough” product, and it can stifle your success if you put all your energy into finding [...]

By |2018-04-09T17:17:07-04:00April 9th, 2018|Brand Building, General, How-To, Uncategorized|

Knowing When You’re Ready to Expand Your Product Line

It’s a popular question - when should you expand into more products? Often, Amazon sellers hear two conflicting words of advice. On one hand, they’re advised to focus on one product at a time. On the other hand, the sellers who are killing it on Amazon swear it’s because they took a leap and invested [...]

By |2018-04-02T23:25:30-04:00April 2nd, 2018|Brand Building, General, How-To|

How to Use Product Inserts to Promote Your Brand

Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]

By |2018-03-19T23:07:13-04:00March 19th, 2018|Brand Building, How-To, Reviews|

How To Use Your Amazon Sales Data + Facebook to Grow Your Brand

If you sell on Amazon, then you are growing one of your brand’s most valuable assets; and I’m not even talking about the actual sales fueling your cashflow. I’m talking about DATA. With sales data, you can laser focus your advertising while also stepping up your marketing. Check out this video on how: Even with [...]

By |2018-03-05T19:41:46-05:00March 5th, 2018|Brand Building|