I’ve been quietly running tests in my “laboratory” for a few weeks now, and I’m here to talk about the things I’ve learned and results I’ve had (or didn’t have). Why put so much effort into reporting things that didn’t work? I think it is important to the learning process. By analyzing the steps someone [...]
The Amazon-centric SAAS space has no shortage of enterprising endeavors. There does appear to be a fine line, however, between providing excellent value and attempting to squeeze every ounce of profit out of your customers as possible. To be less ambiguous, when I say this I am specifically speaking of email appends and the companies [...]
It’s a simple question. And no doubt you’ve heard of what a Messenger bot is. So, the question stands: Are you leveraging chatbots to grow your brand? Often when we embark on the journey that is selling a private label brand online, specifically through Amazon FBA, it can become very easy to focus solely on [...]
About four years ago as of this writing, ZonBlast actually created a new category of marketing for Amazon sellers by inventing the “blast.” This simple concept allowed private label brand owners (and some big brand owners as well) to quickly scale by driving massive visibility, and thus sales, to their listings within a short period [...]
The Amazon game, it changes so rapidly and constantly, it definitely keeps us all on our toes. And Oh Boy has the rumor mill been crazy alive lately. No matter how much data and, essentially PROOF, we present on the topic, the debate rages on as to whether promos still “work.” Some people believe that [...]
Before we dig into the meat of this topic, it is important to define a few terms. Amazon, and particularly their terms, can be extremely confusing. Most definitions rest somewhere between explicitly explained and vaguely speculated. I’ll do my best to keep the facts straight and the logic intact. What Is Indexing? Indexing is when [...]
Prime Day 2018 is upon us. In less than a week from this writing, we’ll be enjoying one of the largest shopping days in history in the states. For shoppers, it will be a free-for-all whirlwind of discounts, deals and sales. For sellers, we’ll ideally be profiting from a massive surge in volume and unprecedented [...]
An optimization question we still get pretty regularly is "what should I put in the 'Subject Matter' keywords section?" And honestly, up until recently, I wasn't 100% sure how to answer that question. So, I finally conducted an experiment. In this video you can see exactly how many characters you can put in subject matter [...]
Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]
Lately the hot topic of conversation has been Facebook ads and how to utilize them to grow your online brand. The reason is because the Facebook ad platform has repeatedly proven to offer a greater ROI when compared to its greatest rival, Google Adwords. Prevailing wisdom suggests that newer sellers not burden themselves with learning [...]
