What You Need To Know: Reviews

The Hunt For Five Stars When it comes to Amazon, reviews are one of the most important parts of your listing. You can have the very best copy, photography, and overall marketing, but if your reviews are low, you are in for a bumpy ride. When dealing with promotions, the whole idea is to get [...]

Amazon’s Top Priority is NOT Making Money

Amazon sellers regularly find themselves seeking information, data, experiences and study done on the most effective methods for running and growing a brand using the marketplace as a platform. There is no shortage of that information, but due to Amazon’s black-box style of running things, we often find a lot of conjecture and speculation intermingled [...]

By |2018-05-23T13:38:38-04:00May 23rd, 2018|Amazon, Analysis, Case Studies, General|

How to Use Product Inserts to Promote Your Brand

Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand's exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand. Get the sales first. Blast your product out [...]

By |2018-03-19T23:07:13-04:00March 19th, 2018|Brand Building, How-To, Reviews|

How to Turn On the Amazon Product Review Machine

Welcome to the B2B (Back to Basics) series by SixLeaf. This is a 10 episode series that takes you back to the basics of getting started on Amazon. From product selection to listing and beyond, the B2B series walks you through the basic steps to success on the Amazon platform. B2B Eps. 10 - How [...]

By |2018-03-12T22:07:18-04:00March 12th, 2018|Back to Basics, Brand Building, How-To, Reviews|

Are Reviews Really a “Barrier” of Entry to Amazon?

Listings with zero ever-critical “social proof” made it to page one for important keywords and then started gaining real sales. If you were a part of the “Amazon Gold Rush” right around 2013 to 2014, then you remember how easy it seemed to be to make money. Everybody was flocking to the quick riches, and [...]

By |2017-10-03T09:05:52-04:00October 3rd, 2017|Analysis, General, Reviews|