Including promotional materials when you package and send your product is a great way to connect with your buyers. Not only does it increase your brand’s exposure. It can also prompt your buyers to take some kind of action that will be beneficial to your brand.
Check out this video on how to incorporate inserts into your promotions strategy:
What’s an Insert?
An insert can be basically anything with your brand’s information on it. Flyers or cards are pretty standard inserts, and they’re still great standbys if you have an eye catching design, but don’t be afraid the think outside the box. Magnets, keychains, pens, microfiber cleaning cloths, stress balls, phone holders, cord organizers, etc. The list goes on and on. The more useful and unique an insert is, the better.
Include a Call to Action
Use this window of good will to make a request of your buyer. You can ask them to take any number of actions, such as:
- Join a mailing list
- Follow you on Facebook
- Submit a review
- Purchase another product with a coupon
Be Unique, Be Enticing, Be Simple
No matter what kind of insert you include, make sure it’s eye catching and offers something of value. If you’re asking for buyers to act, make your request as simple as possible.
In order for your buyer to do something for you, it must be very easy, pretty much effortless, for them to do so.
So don’t make them get up and go to their computer to look up a website and fill out a form. Use social media, QR codes, or other smart phone friendly methods to get a quick response.